:root{--ink:#152329;--primary:#153f5b;--secondary:#2b6f89;--accent:#70bdd0;--surface:#eaf2f4;--line:#cedde1;font-family:"Libre Franklin",Arial,sans-serif;color:var(--ink)}*{box-sizing:border-box}body{margin:0}a{text-decoration:none;color:inherit}p{line-height:1.6}.eyebrow{margin:0;color:var(--accent);font-size:11px;font-weight:700;letter-spacing:.18em;text-transform:uppercase}.cta{display:flex;align-items:center;justify-content:center;width:100%;min-height:54px;padding:14px;border:0;border-radius:6px;background:var(--secondary);color:#fff;font:700 13px "Libre Franklin";letter-spacing:.06em;text-transform:uppercase;cursor:pointer}.cta:hover{background:var(--primary)}
.conversion-bar{height:68px;display:flex;align-items:center;justify-content:space-between;padding:0 5vw;border-bottom:1px solid var(--line)}.brand{display:flex;align-items:center;gap:12px}.brand img{width:42px}.brand b{display:flex;align-items:center;gap:12px;font-family:"Libre Baskerville",serif;letter-spacing:.06em}.brand b span{padding-left:12px;border-left:1px solid var(--line);font:600 10px "Libre Franklin";letter-spacing:.14em;color:#646b66}.trust-mark{font-size:11px;color:#626963}.trust-mark b{color:var(--secondary)}
.hero{min-height:700px;padding:64px 6vw;background:url('/ari_website/static/src/img/landings/gmm-familia-consulta.webp') center/cover;color:#fff}.hero-grid{display:grid;grid-template-columns:1.15fr minmax(370px,.67fr);gap:7vw;max-width:1380px;margin:auto;align-items:center}.hero-copy{max-width:720px;padding:36px 38px;background:rgba(21,63,91,.93);border-radius:9px;box-shadow:0 20px 55px rgba(10,31,44,.25)}.hero h1{margin:.22em 0;font:400 clamp(3.2rem,5.7vw,6.2rem)/.99 "Libre Baskerville",serif;letter-spacing:-.045em}.hero h1 em{font-style:normal;color:var(--accent)}.hero .lead{max-width:640px;font-size:20px;color:#eef1ee}.checks{display:grid;gap:10px;margin:28px 0 0;padding:0;list-style:none;color:#dce3df;font-size:14px}.checks li:before{content:"✓";margin-right:10px;color:var(--accent);font-weight:700}
.lead-card{padding:30px;background:rgba(234,242,244,.68);color:var(--ink);border:1px solid rgba(255,255,255,.5);border-radius:9px;box-shadow:0 24px 60px rgba(10,31,44,.25);backdrop-filter:blur(12px);opacity:.76;transition:opacity .25s ease,background .25s ease,transform .25s ease,box-shadow .25s ease}.lead-card:hover,.lead-card:focus-within{background:rgba(255,255,255,.97);opacity:1;transform:translateY(-2px);box-shadow:0 28px 70px rgba(10,31,44,.34)}.lead-card h2{margin:5px 0 8px;font:400 27px/1.2 "Libre Baskerville",serif}.lead-card>p{margin:0 0 20px;color:#5d655f;font-size:13px}.lead-form{display:grid;grid-template-columns:1fr 1fr;gap:13px}.lead-form label{display:flex;flex-direction:column;gap:6px;font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}.lead-form input,.lead-form select{height:43px;padding:0 11px;border:1px solid #cfd5d0;border-radius:4px;background:#fff;font:14px "Libre Franklin"}.wide{grid-column:1/-1}.consent{display:flex!important;flex-direction:row!important;align-items:flex-start;text-transform:none!important;letter-spacing:0!important;font-size:11px!important;font-weight:400!important}.consent input{height:auto}.microcopy{text-align:center;font-size:10px!important;margin:10px 0 0!important;color:#747b76!important}
.credibility{display:grid;grid-template-columns:repeat(3,1fr);max-width:1160px;margin:auto;border:1px solid var(--line)}.credibility div{padding:22px 28px;border-right:1px solid var(--line)}.credibility div:last-child{border:0}.credibility b{display:block;color:var(--secondary);font-size:13px}.credibility span{font-size:12px;color:#646b66}section{padding:92px 7vw}.problem{display:grid;grid-template-columns:.75fr 1.25fr;gap:8vw;max-width:1280px;margin:auto}.problem h2,.section-head h2{margin:.18em 0;font:400 clamp(2.25rem,4vw,4.5rem)/1.08 "Libre Baskerville",serif}.problem-copy{font-size:18px}.highlight{margin:34px 0 0;padding:20px 24px;background:var(--surface);border-left:4px solid var(--accent);font-weight:600}
.coverage{background:var(--surface)}.section-head{max-width:900px;margin:auto}.coverage-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;max-width:1180px;margin:46px auto 0}.coverage-grid article{padding:28px;background:#fff;border-radius:7px;box-shadow:0 8px 28px rgba(24,40,33,.06)}.coverage-grid span{display:inline-grid;place-items:center;width:30px;height:30px;border-radius:50%;background:var(--surface);color:var(--accent);font-size:11px;font-weight:700}.coverage-grid h3{margin:20px 0 8px}.coverage-grid p{margin:0;color:#626963;font-size:14px}.method{background:var(--primary);color:#fff}.method-wrap{display:grid;grid-template-columns:.78fr 1.22fr;gap:8vw;max-width:1250px;margin:auto}.method h2{margin:.18em 0;font:400 clamp(2.3rem,4vw,4.3rem)/1.08 "Libre Baskerville",serif}.steps{margin:0;padding:0;list-style:none}.steps li{display:grid;grid-template-columns:42px 145px 1fr;gap:18px;padding:23px 0;border-top:1px solid rgba(255,255,255,.25)}.steps small{color:var(--accent);font-weight:700}.steps p{margin:0;color:#ccd7d2}.objections{max-width:1120px;margin:auto}.objections details{padding:22px 0;border-top:1px solid var(--line)}.objections summary{cursor:pointer;font-size:18px;font-weight:700}.objections details p{max-width:850px;color:#5f6761}.close{padding:84px 7vw;text-align:center;background:var(--surface)}.close h2{max-width:850px;margin:.2em auto;font:400 clamp(2.2rem,4vw,4rem)/1.1 "Libre Baskerville",serif}.close p{max-width:650px;margin:16px auto 26px}.close .cta{max-width:320px;margin:auto}.footer{display:flex;justify-content:space-between;gap:30px;padding:34px 6vw;background:#121614;color:#aeb5af;font-size:12px}.footer img{width:290px}.footer p{margin:5px 0}.footer div:last-child{text-align:right}
@media(max-width:900px){.hero-grid,.problem,.method-wrap{grid-template-columns:1fr}.hero{padding:48px 5vw}.lead-card{max-width:600px}.credibility{margin:0 5vw;grid-template-columns:1fr}.credibility div{border-right:0;border-bottom:1px solid var(--line)}section{padding:70px 6vw}.coverage-grid{grid-template-columns:1fr 1fr}}@media(hover:none){.lead-card{background:rgba(255,255,255,.97);opacity:1;backdrop-filter:none}}@media(max-width:560px){.brand b span{display:none}.conversion-bar{height:60px;padding:0 4vw}.brand b{font-size:13px}.brand b span{padding-left:12px;border-left:1px solid var(--line);font:600 10px "Libre Franklin";letter-spacing:.14em;color:#646b66}.trust-mark{font-size:9px;text-align:right}.hero-copy{padding:28px 24px}.hero h1{font-size:2.9rem}.hero .lead{font-size:17px}.lead-card{padding:23px 18px}.lead-form,.coverage-grid{grid-template-columns:1fr}.wide{grid-column:1}.steps li{grid-template-columns:30px 1fr}.steps li p{grid-column:2}.footer{flex-direction:column}.footer div:last-child{text-align:left}}

/* V5: la fotografía conserva toda su presencia; el formulario se revela por intención. */
.hero{min-height:0;padding:0;background:none;color:var(--ink)}
.hero-message{padding:54px 7vw;background:var(--primary);color:#fff}
.hero .hero-copy{display:grid;grid-template-columns:1.12fr .88fr;gap:7vw;max-width:1380px;margin:auto;padding:0;background:none;border-radius:0;box-shadow:none}
.hero h1{max-width:760px;font-size:clamp(3rem,4.8vw,5.4rem)}
.hero .lead{margin-top:20px;font-size:18px}
.hero-photo{position:relative;width:100%;overflow:hidden;background:var(--surface)}
.hero-photo>img{display:block;width:100%;height:auto}
.hero-photo .lead-card{position:absolute;z-index:2;right:4vw;top:50%;width:min(410px,32vw);transform:translateY(-50%);background:rgba(234,242,244,.12);border-color:rgba(255,255,255,.25);box-shadow:none;backdrop-filter:none;opacity:.16;cursor:pointer}
.hero-photo .lead-card:hover,.hero-photo .lead-card:focus-within{background:rgba(255,255,255,.98);opacity:1;transform:translateY(-50%);box-shadow:0 28px 70px rgba(10,31,44,.34)}
.form-reveal{position:absolute;right:100%;top:50%;padding:13px 10px;background:var(--secondary);color:#fff;border-radius:6px 0 0 6px;writing-mode:vertical-rl;transform:translateY(-50%) rotate(180deg);font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;opacity:1}
@media(hover:none),(max-width:900px){.hero .hero-copy{grid-template-columns:1fr}.hero-photo{overflow:visible}.hero-photo .lead-card{position:relative;right:auto;top:auto;width:auto;max-width:none;margin:0;transform:none!important;background:#fff;opacity:1;border-radius:0;box-shadow:none;cursor:auto}.form-reveal{display:none}}

/* V6-A — Mensaje directamente sobre la fotografía. */
.hero-a .photo-stage{position:relative;min-height:760px;overflow:hidden;background:#153f5b}.hero-a .photo-stage>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}.hero-a .photo-shade{position:absolute;inset:0;background:linear-gradient(90deg,rgba(8,35,53,.9) 0%,rgba(12,47,70,.7) 31%,rgba(12,47,70,.08) 61%,rgba(12,47,70,.12) 100%)}.hero-a .hero-copy{position:absolute;z-index:2;left:6vw;top:50%;width:min(630px,45vw);padding:0;background:none;box-shadow:none;transform:translateY(-50%);color:#fff}.hero-a h1{font-size:clamp(3.2rem,5vw,5.8rem)}.hero-a .lead{max-width:540px}.hero-a .lead-card{position:absolute;z-index:3;right:4vw;top:50%;width:min(410px,31vw);transform:translateY(-50%);opacity:.12;background:rgba(234,242,244,.18)}.hero-a .lead-card:hover,.hero-a .lead-card:focus-within{opacity:1;background:#fff;transform:translateY(-50%)}
@media(max-width:900px){.hero-a .photo-stage{min-height:auto;padding-top:76vw}.hero-a .photo-stage>img{height:76vw;object-position:center top}.hero-a .photo-shade{height:76vw;background:linear-gradient(0deg,rgba(8,35,53,.92),rgba(8,35,53,.05) 70%)}.hero-a .hero-copy{position:relative;left:auto;top:auto;width:auto;padding:34px 6vw;background:var(--primary);transform:none}.hero-a .lead-card{position:relative;right:auto;top:auto;width:auto;transform:none!important;opacity:1;background:#fff;border-radius:0}}

/* V7 — Retícula abierta: descriptor, titular y argumento ocupan zonas propias. */
.hero-v7 .photo-stage{min-height:780px}
.hero-v7 .photo-shade{background:linear-gradient(90deg,rgba(8,35,53,.88) 0%,rgba(12,47,70,.64) 34%,rgba(12,47,70,.14) 68%,rgba(12,47,70,.08) 100%)}
.hero-v7 .hero-layout{position:absolute;z-index:2;inset:0;padding:48px 6vw 54px;color:#fff;display:grid;grid-template-rows:auto 1fr auto auto;align-items:start}
.hero-v7 .hero-kicker{white-space:nowrap;font-size:13px;letter-spacing:.2em}
.hero-v7 h1{align-self:center;max-width:none;width:min(1040px,68vw);margin:0;font-size:clamp(3.4rem,3.75vw,4.2rem);line-height:1}
.hero-v7 .hero-middle{width:min(720px,50vw);margin:0 0 24px}
.hero-v7 .hero-middle .checks{margin:0;gap:7px}
.hero-v7 .hero-lead{width:min(900px,62vw);margin:0;font-size:18px;line-height:1.55;color:#fff;white-space:nowrap}
.hero-v7 .lead-card{right:3vw;width:min(430px,30vw);max-height:calc(100% - 54px);overflow:auto}
.hero-v7 .lead-card .lead-form>*{min-width:0}
.hero-v7 .lead-card .lead-form input,.hero-v7 .lead-card .lead-form select{display:block;width:100%;min-width:0;max-width:100%}
@media(max-width:1100px){.hero-v7 h1{width:min(820px,64vw);font-size:clamp(3.3rem,5.2vw,4.7rem)}.hero-v7 .hero-bottom{grid-template-columns:minmax(240px,340px) minmax(320px,1fr);max-width:760px}.hero-v7 .lead-card{width:min(360px,29vw)}}
@media(min-width:901px){.footer{display:grid;grid-template-columns:1fr auto 1fr;align-items:center}.footer>div:first-child{grid-column:2;text-align:center}.footer>div:first-child img{margin:0 auto}.footer>div:last-child{grid-column:3;justify-self:end}}
@media(max-width:900px){.hero-v7 .photo-stage{padding-top:0;min-height:auto}.hero-v7 .photo-stage>img{position:relative;height:auto}.hero-v7 .photo-shade{height:auto;bottom:auto;aspect-ratio:3/2}.hero-v7 .hero-layout{position:relative;padding:34px 6vw;background:var(--primary);display:block}.hero-v7 .hero-kicker{white-space:normal}.hero-v7 h1{width:auto;margin:22px 0;font-size:clamp(2.8rem,11vw,4.6rem)}.hero-v7 .hero-middle,.hero-v7 .hero-lead{width:auto}.hero-v7 .hero-lead{white-space:normal}.hero-v7 .hero-middle{margin:0 0 24px}.hero-v7 .hero-lead{margin:0}.hero-v7 .lead-card{width:auto;max-height:none;overflow:visible}}
@media(max-width:560px){.hero-v7 h1 br{display:none}}

.gmm-honeypot{position:absolute!important;left:-10000px!important;width:1px!important;height:1px!important;overflow:hidden!important}
.gmm-thanks{min-height:100vh;display:flex;flex-direction:column;align-items:center;justify-content:center;padding:8vw;text-align:center;background:#eaf2f4;color:#152329;font-family:"Libre Franklin",Arial,sans-serif}.gmm-thanks img{width:76px;height:auto}.gmm-thanks h1{max-width:780px;margin:18px auto;font:400 clamp(2.5rem,5vw,5rem)/1.08 "Libre Baskerville",serif}.gmm-thanks>p:not(.eyebrow){max-width:620px;line-height:1.65;color:#5d655f}.gmm-thanks .cta{max-width:320px;margin-top:24px;text-decoration:none}

/* V8 — Titular contenido para conservar libre el rostro y relato visual del riesgo. */
@media(min-width:901px){
  .hero-v7 h1{width:min(650px,43vw);max-width:650px;font-size:clamp(3.15rem,3.65vw,4.15rem);line-height:.98;letter-spacing:-.045em}
}
.problem-intro{display:flex;min-width:0;flex-direction:column;gap:24px}
.problem-visual{position:relative;overflow:hidden;margin:0;aspect-ratio:4/3;background:var(--surface)}
.problem-visual:after{content:"";position:absolute;inset:0;border:1px solid rgba(43,111,137,.2);pointer-events:none}
.problem-visual img{display:block;width:100%;height:100%;object-fit:cover;object-position:47% center}
@media(max-width:900px){.problem-intro{gap:18px}.problem-visual{aspect-ratio:3/2}}

/* V8.1 — La escena cotidiana equilibra el peso del argumento. */
@media(min-width:901px){
  .problem{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:5vw;max-width:1440px}
  .problem-visual{aspect-ratio:5/4}
}

/* V2.0 — Conversión orientada a contratación y contacto personal. */
.hero-whatsapp{display:inline-flex;min-height:54px;margin-left:14px;padding:14px 18px;align-items:center;justify-content:center;border:1px solid rgba(255,255,255,.7);border-radius:6px;color:#fff;font-size:13px;font-weight:700;letter-spacing:.04em;white-space:nowrap}
.hero-whatsapp:hover{background:#fff;color:var(--primary)}
.problem-whatsapp{display:block;width:max-content;max-width:100%;margin-top:16px;padding:11px 16px;border-radius:5px;background:var(--secondary);color:#fff;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.04em}
.problem-whatsapp:hover{background:var(--primary)}
@media(max-width:900px){.hero-whatsapp{margin:12px 0 0}.problem-whatsapp{width:100%;text-align:center}}